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Our Story: From Uganda to the World

A deep-seated love for the Pearl of Africa is the foundation of everything we do.



Welcome to Somewhere in Africa, a story born from a deep-seated love for Uganda, the "Pearl of Africa." Our journey began not with a business plan, but with a simple passion: to share the magic of our home with the world. We saw the country's breathtaking landscapes, the warmth of its people, and the raw talent of its youth, and we knew we had to create a platform that could connect these unique treasures with a global audience.

From those early days of guiding friends through the wild beauty of Murchison Falls to organizing small community events and supporting local athletes, our purpose became clear. We wanted to build an organization that seamlessly blended the best of Uganda's natural beauty, its vibrant social scene, and its incredible human potential. Somewhere in Africa is the culmination of that dream—a one-stop hub for everything that makes Uganda so special.

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Our Mission & Vision

Our mission is to be the premier gateway to authentic Ugandan experiences. We aim to inspire, connect, and empower—inspiring tourists with unforgettable adventures, connecting people through expertly managed events, and empowering the next generation of Ugandan talent through sports promotion.

Our vision is to become a driving force in Uganda's sustainable growth. We are committed to responsible business practices that not only showcase our country but also contribute to the well-being of its communities and the preservation of its natural heritage.

The Pillars of Our Passion

Tourism: The Authentic African Experience

At Somewhere in Africa, tourism is about more than just sightseeing; it's about immersion. We believe the true beauty of Uganda lies in its diversity, from the awe-inspiring mountain gorillas of Bwindi to the adrenaline-pumping rapids of the River Nile. Our team of local experts designs custom itineraries that go beyond the guidebook, giving you a chance to connect with the land and its people. We are dedicated to responsible tourism, ensuring that your adventure leaves a positive impact on the communities you visit and the environment you explore.

Events: Where Culture Meets Excellence

We believe that every event is a chance to tell a story. Leveraging our extensive network and deep understanding of local logistics, we transform your vision into a flawless reality. Whether you're planning a high-stakes corporate conference, a beautiful destination wedding, or a local festival, we infuse every detail with a touch of Ugandan hospitality and professional precision. Our goal is to create not just a successful event, but a truly memorable experience that reflects your style and celebrates our vibrant culture.

Sports: Empowering Uganda's Future

Our passion for sports is rooted in a belief that it can change lives. We are dedicated to identifying and nurturing local talent, providing athletes with the resources and platforms they need to succeed on both a national and international level. Through our sports promotion and tournament management, we aim to build a strong, supportive ecosystem for athletes. We invest in community-level sports development, believing that by empowering the youth, we are building a brighter future for all of Uganda.

Contact Info

123 Street, Kampala, Uganda info@somewhereinafrica.org +256 777888999 +256 777888999

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